GATSBY IDENTITY

Branding / Packaging


Identity development and branding strategy designed for Gatsby, a high-end fragrance company that specializes in American-made products. Logo design, style guide, fragrance samples, and packaging for two of the products were designed with the company's goal in mind: to create high quality fragrances that reference classic times in American history. Their two fragrances "Louisiana Rose" and "High Noon" were designed to reflect the patriotic feelings of the company while romanticizing their products with the golden memories of early America.